My Old Lady

For this play I had the pleasure of photographing and interviewing an incredible cast - and building the campaign visuals around them.

As is often the case in theatre, the poster had to be created before the stage design even existed. I designed a living-room scene with the help of generative AI, photographed the actors separately in a studio (matching the lighting), and then composited everything into one believable world.

The result is a key visual that feels lived-in and specific - and a set of interview cuts that bring the production’s voice into social channels.