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The Invisible Hand

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Tim Hühning

A campaign for a hostage thriller about power, survival and the people concealed by political labels.

The Invisible Hand

Vienna Theatre Project’s European premiere of Ayad Akhtar’s The Invisible Hand follows Nick Bright, an investment banker kidnapped by an Islamic militant group in remote Pakistan. With no one negotiating for his release, he is forced into shifting alliances and moral bargains simply to survive.

Creating an image for a story involving a kidnapped Western banker and an Islamist militant group meant making careful choices about what to show and what to leave open. The aim was to hold the political stakes and personal conflict together without turning either person into a simplified symbol.

The campaign had to work with simple means: improvised costumes, a restrained setup, and a clear visual idea. Tim Hühning’s photography gives that idea its direct face-to-face tension, which became the visual anchor across poster, flyer and social formats: immediate, but still leaving room for the histories and motivations behind the roles.

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