After I got to know Kathy, who played Mathilde in “My Old Lady”, she asked me if I could help her with the promotion of a cabaret she does with her friend Jenny Simanowitz. How could I say no to a piece where two older ladies talk about dating and sex in their golden years.. unfiltered and unashamed.
What started as a flyer refresh quickly turned into a small campaign: print and online material, plus a growing set of vertical shorts for YouTube and Instagram to carry the show’s voice a little farther.