careyoo is an online learning platform by nestwärme Deutschland, created to offer practical, flexible support for people navigating demanding everyday situations.
I developed a warm, recognisable visual language for the platform: more than forty illustrations, header imagery, an animated launch trailer, and promotional materials including postcards. Together, these elements give the learning content and its communication a shared visual presence.
The central task was the character design. The figures needed to feel human without becoming idealised, overly cute or too abstract. Each image communicates a clear idea while leaving enough openness for people to see something of their own experience in it.
A shared orange palette holds the system together, giving careyoo a confident and accessible identity across the platform, its launch and its ongoing communication.
